Why did China National Heavy Duty Truck Group restart itself at its peak with an ambition of 400 billion yuan? Is it not enough to become the world's number one? Do you insist on building a new China National Heavy Duty Truck Group within five years? The 400 billion target set by Liu Zhengtao is not a grand narrative, but a self revolutionary military order personally issued by a giant at its peak. Recently, everyone has been talking about Heavy Duty Truck's four consecutive championships and global sales champion, but when you peel off these halos and look at them, there is actually an extremely clear sense of urgency hidden beneath this prosperous era. The higher you stand, the more sensitive you are to the wind direction. The reason why China National Heavy Duty Truck Group wants to rebuild itself at this critical moment is because they have seen through the dividends of solely earning money by selling iron boxes, and it has completely come to an end. By 2025, production and sales will exceed 300000 vehicles, which is already the physical ceiling of traditional heavy-duty trucks. It's not fair to rely solely on selling a few more cars to go from 220 billion to 400 billion. So the essence of this reconstruction is to complete a violent transformation of the underlying logic at its peak, directly upgrading from a heavy asset manufacturing factory to a light asset technology platform. So, to set the domestic target of 340000 vehicles for 2022, where exactly is the trump card for Heavy Duty Truck? The most essential thing is still the solid iron head skill. While others are still thinking about how to squeeze suppliers, China National Heavy Duty Truck Group has already completed its own research and vertical integration of the entire chain, from the engine, gearbox to the core of the forest system, the lifeline is entirely in its own hands. This allows him to always have an extra piece of meat than others in the price war where bayonets turn red. In addition to hard power, what's even more terrifying is the kind of muscle supplements from big factories. For example, the unwavering quality morning meeting at 7:30 every morning, putting the difficult and complicated problems of the global market directly on the table and fighting fiercely. This kind of ruthlessness towards details is the true confidence that partners dare to follow him and charge forward. And this confidence is also pushing the heavy machinery to complete three deep level genetic surgeries. The first step is to turn selling goods into rooting. For 21 consecutive years, the number one export of heavy-duty trucks has exceeded 150000 units. China National Heavy Duty Truck Group has broken free from the cycle of domestic competition and begun to allocate resources globally, using the global market to hedge against fluctuations in a single market. Secondly, it is to turn a one-time transaction into a steady stream, and the future profit will not be in the moment of selling the car, but in every kilometer the vehicle runs on the road. Relying on financial leasing and remanufacturing to tap into the profits of the entire value chain is the long-term business. The most explosive thing is the complete replacement of talent base. Building a top R&D team of 8000 people in five years is clearly configuring firepower according to the standards of technology giants and gambling on the future. By 2030, trucks will no longer be tools for transporting goods, but intelligent transportation terminals. To put it simply, a compound annual growth rate of 10.5% may sound frightening, but behind it lies the conclusion of China National Heavy Duty Truck Group on the history of traditional manufacturing. It is difficult to defend a country, and it is even more difficult to conquer it. During this peak period, the active detonation of its own tactics by Heavy Duty Truck is what keeps its peers awake the most.Only by understanding the dialectics behind this 400 billion yuan can you understand why Heavy Duty Truck can still maintain saturated production in the coldest winter of the industry, because it is no longer just making cars, but defining who is qualified to stay on the table for the next five years. This 400 billion yuan blockage not only blocks the second half of China National Heavy Duty Truck Group, but also the life and death of Chinese commercial vehicles on the global map. As a national brand with 95 years of accumulation, choosing to rush into the no man's land without hesitation at the most glorious moment is itself the highest respect for the times. In 2030, when the dust settles, what we may see is no longer a huge manufacturing empire, but a new species of technology representing China's strength standing tall and moving towards the top of the world.
